Welcome to my SEO blog. I'm an independent SEO consultant in Singapore, and this is my blog dedicated to Search Engine Optimization(SEO) for startups and small businesses. Read this blog to learn how to do SEO like a good guy, or perhaps work with me to increase your web traffic.

— Marcus Wong


8 Must have habits for successful Do-It-Yourself SEO (especially for noobs)

Doing SEO yourself? Search Engine Optimization constantly evolves. To excel at SEO yourself, not only must you possess some technical knowledge, you also need to be able to produce content, do marketing, and engage in public relations. For most startups and small businesses, being budget constrained often means we have to take charge of search marketing activities ourselves. Sure, there are many guides online to teach us how to do SEO ourselves, but it is still far from an easy undertaking (which thankfully, keeps SEO consultants like me hired). Why focus on habits? You need almost no prior SEO know-how . These habits...


My analysis: How can small sites become popular?

Can a small business beat an established brand on search engines? This week, Matt Cutts answers the question : How can small sites become popular? Dan asks: How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads to a higher rank, which leads to higher traffic, ad infinitum. Matt’s short answer: The small guys can absolutely (out)perform the larger guys as long as they do a really good job at it. While listening to his answer and rationales, I realized that you can...


Example of Google Hummingbird

google hummingbird example

Take a look at this Google results page. This is an example of Google’s Hummingbird algorithm in action. Based on the conversational query of “How do I pay my taxes?”, Google returns the following results. The first result is a link to the IRAS (Inland Revenue Authority of Singapore) page for paying your taxes online. Google interpreted the query to mean that the user is looking for a way to pay his taxes. Thus, it showed the IRAS online payment page, ahead of other results that are traditionally more keyword optimized. It looks like Google’s Hummingbird algorithm will change the...


Do you like the new design?

What do you think of this new design? I would love to hear your feedback. Love it or hate it, just drop me a message in the contact page to let me know.

— Myself

Click on “Contact Me” on the top menu to leave me a message. Your feedback would be greatly appreciated.