Category: Understanding SEO

Understanding SEO contains all the articles that will give you a greater insight into the workings of Search Engine optimization (SEO). Questions like ‘What is SEO’, and ‘Why SEO’ are probably answered here. If you want to learn the basics of SEO, you would probably find what you will need here. This section is better suited for beginners of SEO.

My 2 cents: Improve search ranking from 2 to 1… ??

ranked number 2
SERP for his main keyword. He's at number 2.

I recently received an email from a reader who posed an interesting question. At the time, I wasn’t accepting clients, but I managed to give my 2 cents on the matter. Basically, he wanted to know how he could improve his site which was ranking at number 2 his main keyword, to the top position. I have encountered similar questions before, so I asked him (Thanks Ian!) for permission to reproduce our email conversation. I had to keep company names and keywords confidential so as to protect his identity. His words in green, mine in blue. How can I help you? Hi, I’m Ian from *confidential...


Example of Google Hummingbird

Take a look at this Google results page. This is an example of Google’s Hummingbird algorithm in action. Based on the conversational query of “How do I pay my taxes?”, Google returns the following results. The first result is a link to the IRAS (Inland Revenue Authority of Singapore) page for paying your taxes online. Google interpreted the query to mean that the user is looking for a way to pay his taxes. Thus, it showed the IRAS online payment page, ahead of other results that are traditionally more keyword optimized. It looks like Google’s Hummingbird algorithm will change the...


Why is SEO so expensive!?

I get that question a lot. So how much does SEO Cost? If you have ever shopped around for SEO services, you might have asked yourself one of these questions: Why is SEO so expensive? Why are the prices so different? Why doesn’t this company list their prices? If you have ever asked any of these questions, you are not alone. SEO pricing is confusing if you do not know how SEO services work. Some SEO companies have a fix-priced package, while other companies can take days, sometimes weeks to give a final quotation. This is not surprising, given that different...


Penguin 2.0 – Good News or Bad News?

Penguin 2.0 will be rolled out in the coming weeks. Good news for us! Say whaaat?? Yup, you heard me. I had that sentiment after I watched the latest Google Webmaster Video titled “What should we expect in the next few months in terms of SEO from Google?” This is Matt Cutts, head of Google’s Web Spam team. To provide you with some context and background, you need to first know more about Penguin. Penguin is a set of algorithmic updates by Google that happens occasionally throughout the year. These updates help Google the search engine weed out sites that have engaged...


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