MAY updates: What’s happening with me and Google

Here’s another quick update on what’s happening.

Again, do pardon me for the lack of updates on this blog and on social media.

So far, I’ve only published one article this year. I spent weeks researching and producing that article.

Big list of citation sources (and links) for local SEO in Singapore

As usual, I’m spending the bulk of my time working on client’s sites.

Clients I’m working on now:

  • 1 Yoga site
  • 2 property sites
  • 1 designer jewelry e-commerce site
  • 1 home loans comparison site
  • 1 Job portal
  • 1 Tech blog
  • 1 IT solutions site
  • 1 Education site
  • 1 Wedding site

These, and a couple more kinda 50-50 clients.

As you can see, I’m handling more clients than I did last year. The good news for me is most of these clients are consultation projects, and I’m not actively dipping my hands into every facet of the campaign.

I’ve come to the realization that I don’t HAVE to deal with so many clients (like I do now). Therefore, it may be a possibility that I will severely limit the number of new clients I accept from June onwards. This will give me more time and opportunities to finally work on my own personal projects.

Another option is to train up another SEO person to take on new clients. I’ll need to find someone I can trust…

any enterprising youths out there?

What’s going on at Google

I thought I’d just share with you the major changes in Google in the past few months.

Here’s are some that you need to pay careful attention of.

Mobile-friendly update (April 21 2015)

Google officially announced and rolled out this update that boosts the ranking of mobile friendly site on mobile search results.

I would suggest speaking to your developer about improving the mobile friendliness of your website. Use this tool to see what Google thinks of your site in terms of mobile friendliness.

Better presentation of URLs in search results (April 16)

Google started changing the way it displayed URLs on the search result. Although the announcement stated that this affected mobile search results, it wouldn’t be a surprise if they did this on normal search results.


An update on doorway pages (March 16)

Google changed it’s definition of doorway pages in order to target sites that were abusing doorway pages. Here’s a good article which explains and gives examples of Doorway pages.

If you do not want to get penalized, try to make sure you have pages on your site that offer actual unique content, and not pages created just to target variations of a keyword phrase.

HTTPS as a ranking signal (quite old – August 6, 2014)

In August 6 2014, Google officially revealed that they’ve started to use HTTPS as a ranking signal. Though it’s a very minor signal at this point of time, it could expand in the future to be given a heavier weight. That said, I wouldn’t encourage everyone to just start converting their site to HTTPS.

Doing so without proper implementation could actually harm your site and backfire. Here’s are some Google guidelines if you wish to do so.

Articles that I’m supposed to publish

I’m always getting ideas for articles to write (most of them generated while bathing or sitting on the toilet).

While I do end up starting a draft and writing down some points, most of them do not end up getting published. As much as I like producing new content, my client work always gets my priority.

Here are some work-in-progress articles that may or may not see the light of day.

  • Case study: How I get leads despite ranking on page 5
  • How Naruto influenced my SEO philosophy
  • how to convert black hat seo techniques into white hat
  • Best video resources to learn SEO
  • 6 things your SEO will never say
  • Why MM LKY would have been an awesome white hat SEO
  • 50 facts on link building

Last words.

I’m heading to Phuket this Sunday for a 5 day break. That’ll give me a chance to catch a breather and refresh my creative juices. I always maintain that SEO is an art – something which requires quite a bit of creative thinking.

This break will help me recharge, ready to bring greater results to my clients. Hopefully it’ll also stir up my passion for writing, and I can complete those incomplete articles.

Drop me an email if you want to peer-pressure me into writing the next article. I welcome them!

Just a minor September update (a.k.a I’m still around)

Hi all! Marcus here, still alive.

This is going to be a short update.

Apologies for not publishing a new post during the end of last month (September). I was supposed to publish at least 2 articles a month. Optimally that number would be 4, but I’ve got my hands full on current client projects (and I will always place emphasis on them).

Here are some stuff that you may find interesting.

What I did in September.

I publish a case study of how I helped a client increase traffic by 327% on September 9th, and also added a new page called SEO consultant duties and responsibilities on September 8th.

I felt that I needed to explain what my roles were as a consultant when clients hire me, so I can manage their expectations better.

Miraculously, my site traffic improved much more than I expected. This is a comparison of Overall Traffic and Organic Traffic in September v.s. August. You can see how the rise in ‘All Sessions’ is fueled by a 92.99%in organic traffic.


I didn’t do any ‘SEO’ on my site in August and September, and the surge in organic traffic can be attributed to the post I did on the list of top business directories in Singapore.

It did well beyond what I even hoped for because I wasn’t even trying to rank for “business directory” related keywords. I ended up outranking some of the directories that I featured in the post on some keyword combinations. Though it’s for lower search volume terms and this ranking wouldn’t stand a chance against time, it was something interesting to see.

What I’m busy with

I recently received more requests for my SEO consulting services. It came from a combination of leads from this site, referrals from clients, and word-of-mouth.

Right now I’m handling clients at 90% capacity, with a handful of them still awaiting my proposal for them. I’m thankful for some of these potential clients that I have because they seem willing to wait in line for me to get to helping them.

I obviously cannot and should not leave them waiting, so I’m already on the lookout for suitable personnel to join my team to take up specific roles. I’ve always been terrible at outsourcing 🙁 I’m also terrible at scaling this business – though it might be partly by my own choice. A Virtual Assistant would be great for me at this point of time.

Types of clients I’m handling now:

  • 2 e-commerce sites
  • 1 B2B site
  • 1 blog
  • 1 education site
  • 1 property site
  • 1 niche site

You can choose my next article!

I’ve already started working on the drafts of my next 2 articles. The thing is, I don’t know which one to focus on.

I’ll leave it for you to decide for me. Leave a comment below or drop me an email to let me know which one you rather see come out first. The titles are tentative, but you should be able to get an idea on what the content is about.

1) Best Youtube Channels to learn SEO (for all levels).

2) How to turn grey/black hat SEO techniques into white hat SEO.

Remember to leave a comment below if you have a preference. I’ll try to squeeze out the article this month.

That’s all for now.

Do forgive me for the lack of content. Things will improve when I finally find teammates that I can trust with handling my clients (my previous experiences weren’t ideal).

You should follow me on Google+ where I’m usually more active. My social presence on Facebook and Twitter is also horrendous. I’ll work on that soon 🙂

Well, till next time 🙂