This is an example of Google’s Hummingbird algorithm in action. Based on the conversational query of “How do I pay my taxes?”, Google returns the following results.
The first result is a link to the IRAS (Inland Revenue Authority of Singapore) page for paying your taxes online. Google interpreted the query to mean that the user is looking for a way to pay his taxes. Thus, it showed the IRAS online payment page, ahead of other results that are traditionally more keyword optimized.
It looks like Google’s Hummingbird algorithm will change the way websites will display their content. It might even change the way we think about keywords.
What do you think?