First off, tell us more about yourself. This will aid us in communication. We will primarily contact you through email, unless you prefer other methods. Skype and Google+ Hangouts can be used for video conferencing if you do not reside in Singapore.Name* First Last PhoneEmail* Website*Country of Residence*Skype IDInsert your Skype ID if if you wish for Skype communication Understanding your current website Please give us more details about your website. This will help us identify which conversion activities are most important to your site. Can you explain in simple terms what your website and business is about?How long has the website been around?*We just launched it awhile ago. (less then 3 months)3-12 months1-3 yearsOver 3 YearsWhat would you say is the main purpose of the website?*Lead generation. (Get visitor's contact information)E-commerce (Sell products/services online)Provide content or information (Blog/News/Resource)Arrange in order, what you hope visitors will do when they visit your site. (Highest priority to lowest priority)*Buy something online through our checkout systemSign up for an accountCall or Email us about our product/servicesSubscribe to our newsletter/RSSEnter their email for a promotion/free download/trialLike/Follow us on our Social Media accountRead blog/ watch videos/ listen to podcastParticipate in the community (Forum/Discussions/Wiki) Understanding Market and Competition Filling up this section is important, as it allows us to gauge the amount of competition you are up against. Knowing your market is also important if you want your content and message to reach the right audience.Which country are you mainly targeting?*AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFijiFinlandFranceGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorwayNorthern Mariana IslandsOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbia and MontenegroSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabweDescribe your target audience as much as possible.*Things to consider: age, gender, income level, education level, interests, internet comfort level, time spent online.Make a list of at least 10 keyword phrases that you wish to rank well for.*The keywords you should target should be the names of the products and services that you want to focus on. What are the keywords that your potential customers will type into Google to find your offerings? (Keywords should be at least 2 words long to avoid targeting overly general terms. Use a new line for each keyword. )List 3 websites that you think are most similar to what you offer, and are your biggest competitors.*These will give us a good idea of what we are up against. We can derive a strategy based on their strengths and weaknesses.What is your business' Unique Selling Point? What makes you better than the competition?*For long term success, you DEFINITELY need to know your advantages over the competition.Does your website provide anything else that the competition do not? (Why should internet users choose your website over others? )* Understanding the scope This section allows us to know how optimized your site is, or whether there is an underlying SEO issue with the site. If the site is under a Google penalty, that will be our main focus in solving first. We also want to know what your goals are, so we can accurately define the scope of our tasks.Do you already have an idea of what you need me for?*Just consulting. Do an audit of our website and give recommendations of what can be done to improve, plus strategies of what we should do for future success. My team will handle the rest.Consulting and management. I have my own marketing team, and I need Marcus to provide consultation to tell my team what to do. Also, we want Marcus to take care of any tasks we cannot handle.Complete campaign. I want Marcus to take charge of the entire SEO campaign, and do what it takes to meet our goals.I have no idea at all. We'll let you decide.Do you want me to provide SEO training/coaching to your staff for various tasks in the SEO workflow?Examples of topics I have taught: Introduction to SEO, Keyword Research, On/Off Page SEO, Link building, Content marketing For myself For my team Not necessaryWhen do you want me to start this SEO campaign?What are your goals for this SEO campaign?*Have you done any SEO on the site?*Yes, we did it ourselves.Yes, we hired someone else to do it.No.What SEO activities have been done? On-Page Optimization Link Building Content creation for SEO purposes. Others I'm not sure...Please elaborate on the SEO activities that have been implemented on the site.Is it okay to share your previous SEO reports with us?YesNoDo you know which of the following black hat SEO practices were used to manipulate search rankings for your site? (if any) Grey hat link building. (Buying links, mass link exchange, comment spamming, forum spamming, directory spamming, etc) Using automated link building software Using private blog networks Others Not sure. We never used black hat SEO as far as I know.Are you aware if your site has been penalized by Google for any SEO practices that goes against Google's guidelines?Yes, we have been penalized by Google.No, we have not been penalized by Google as far as I can tell.I'm not sure.Please give us more details about the penalty.Example, when did you get penalized? Did you get a manual review from Google? When did Google traffic decline? Understanding available resources We need to understand the available assets you currently have so that we can formulate a strategy that best utilizes those resources.What is your allocated MONTHLY budget for SEO?*$500-$1000 (recommended for consulting only)$1000-$3000 (Consulting + Implementation)$3000- $5000 (Consulting + Implementation + Robust content marketing)Above $5000 (For more holistic digital marketing campaignsDo you have an exact budget you would like us to stick to?E.g. $X a month or $X annually or $X only.Who else do you have available in your team to help with marketing activities?*Having additional assets means we can leverage the expertise of your own team. It gives us more strategic freedom because we know exactly which marketing channels would work with the SEO campaign. Overall, it's also more cost effective to utilize your own team for certain tasks. Web developer Web designer Graphics designer Content writer SEO/SEM manager Social media manager Videographer Photographer PR manager OthersDescribe the other assets in your teamPlease list down any other domains or websites that you own. Also, do include sites that you USED to own, but are no longer in operation.(add a * to those sites that are no longer in operation) The reason for this is we might need these other sites to do cross-linking, if these sites are relevant to each other. Do you have Google Analytics tracking your site currently? Do you feel comfortable with giving us access to your Google Analytics data for more in-depth analysis?Yes I have Google Analytics enabled, and Yes you can have access.Yes I have Google Analytics enabled, but I am not comfortable with giving you access.No, I do not have Google Analytics enabled.No, but I do track visitor data with another service.Describe any other stat tracking service that you use(Or Google Webmaster Tools, if you have it enabled)Are you currently running any Google Adwords PPC campaign? Do you feel comfortable with sharing certain keyword data with us to enhance the SEO campaign?No, not currently running any Adwords campaign.Yes, currently running a campaign, but uncomfortable with sharing data.Yes, currently running a campaign, and YES you can use the data.It is sometimes necessary to have a redesign of your website if your current design/layout/structure is harming the SEO on your site. Would you be open to a website revamp if necessary?Yes. Do what it takes.Negotiable.No. Try to make do with what I have now.Any other details that you think I should know? Anything that would help with discussions or help me better understand your needs, i.e. background of existing problems that you want me to fix, or any long term goals.